Seed Young

BOE Eaglet

BOE | 2024

京东方健康远望学习屏,基于AR自由曲面专利技术模拟望远,让孩子在距离屏幕40-50cm的距离下,就可以看到10米远、140吋的大屏影像,解决孩子上网课,纸质内容读写等看、读、写近距离用眼场景问题,实现边用眼边护眼,更利于孩子长期坚持。

The BOE Health Far‑Vision Learning Screen leverages patented AR free‑form surface optics to simulate distant‑viewing visual conditions. While maintaining a normal viewing distance of 40‑50 cm from the device, children perceive a virtual 140‑inch image projected at an equivalent distance of 10 meters. It addresses near‑vision strain arising from online classes, paper‑based reading‑and‑writing and other close‑range learning scenarios. This enables eye protection throughout daily learning activities and supports sustained long‑term adoption by young users.

在设计上,我们创造性地将遮光罩加入旋转,使用时打开成为遮光罩,放置时合上,减小占地空间。这一设计推出市场后,迅速得到其他品牌的响应和致敬。

In terms of mechanical design, we innovatively implemented a rotatable glare shield: it unfolds to function as a light‑blocking hood during operation and folds flat for compact storage to reduce footprint. Upon market release, this distinctive structural concept was widely referenced and adopted by competing brands.

拟物化的设计,将雏鹰这一形象应用到京东方健康远望学习屏中,既蕴意着孩子视力如鹰眼的美好期许又增加了产品的视觉记忆点。

Drawing on figurative design language, the product incorporates a young‑eagle (“Eaglet”) visual motif. This metaphor embodies the aspiration for children to enjoy sharp, hawk‑like eyesight while establishing a strong, memorable visual identity for the product.

项目角色:设计经理、方案中选;贡献度:40%

Project Role: Design Manager; proposed design solution selected for mass production; Personal Contribution: 40%

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