AITV 2.0

AITV 2.0 是京东方 AI 团队主导设计的第二代 AITV 产品。在项目中带领设计团队时，我们需要攻克的核心难题，是如何塑造 AITV 的 AI 属性辨识度。我们加入带传感器联动的灯光效果，增强用户与 AITV 之间的交互，借助 AI 进一步消融人与设备之间的边界。

AITV 2.0 is the second‑generation AITV product led and designed by the BOE AI organization. When guiding the design team on this project, the core challenge we needed to address was how to embody the AI identity of AITV. We introduced sensor‑enabled lighting effects to boost interaction between users and the AITV, and further leveraged AI to break down the boundaries between human and device.

材料层面，CMF团队选用哑光 PVD 工艺透明亚克力，以细腻的金属光泽提升产品高端质感。

In terms of materials, I directed the CMF team to adopt matte‑PVD‑finished transparent acrylic, elevating the product’s premium texture with subtle metallic luster.

在底座的设计上，融入京东方 “日出东方” 设计理念，塑造出如同日出地平线的轮廓造型。同时底座内置专门适配遥控器的收纳槽，强化专属定制感，带来一体化流畅使用体验。

For the stand in particular, we incorporated BOE’s Sunrise over the East design philosophy to create a silhouette evoking the horizon at sunrise. Additionally, a dedicated storage slot perfectly aligned for the remote control is integrated into the stand. This reinforces a bespoke, exclusive feel and delivers a seamless all‑in‑one user experience.

我的角色：设计经理；贡献度：40%

My Role: Design Manager; Personal Contribution: 30%