ASU Watch
真正的创新,不是为手表增加更多功能,而是重新定义腕上科技的可能性。
True innovation is not about adding more features to a watch. It is about redefining what a watch can be.
ASU Watch 由一数科技研发、海尔智能互联平台推出,于 2018 年亮相美国 CES 国际消费电子展。作为全球首款投影智能手表,它将微型激光投影技术融入腕间,让信息突破屏幕的边界,在手背、桌面与墙面之间自由延展。科技不再局限于方寸之间,而是以更自然、更直觉的方式融入生活。
Developed by ASU and introduced through Haier’s smart connectivity platform, ASU Watch made its debut at CES 2018 in Las Vegas. As the world’s first projection smartwatch, it integrates miniature laser projection technology into a wearable form, allowing information to extend beyond the boundaries of a conventional screen and onto the back of the hand, a desktop, or even a wall. Technology is no longer confined to a small display; it becomes a more intuitive and seamless part of everyday life.
设计以 ASU PASSION 为核心理念,以鲜明的八角形语言勾勒产品轮廓。利落的几何切面,传递科技的精准与力量;克制而富有张力的线条,则将运动的活力与机械的秩序融为一体。
Guided by the design philosophy of ASU PASSION, the watch establishes a distinctive octagonal design language that defines its bold silhouette. Precise geometric facets convey technological sophistication and strength, while crisp, purposeful lines balance the dynamic spirit of sport with the refined order of mechanical design.
材质的选择,进一步塑造产品的高级质感。灰色高亮陶瓷带来细腻而深邃的光泽,不锈钢拉丝表圈呈现经典运动腕表的精密肌理,一体化铝合金机身则以坚实、纯粹的金属质感,构筑稳固而完整的设计基座。
Material selection further elevates its premium character. High-gloss gray ceramic creates a subtle yet sophisticated interplay of light and depth. The brushed stainless-steel bezel evokes the precision and timeless appeal of a premium sports watch, while the monolithic aluminum-alloy body provides a solid foundation defined by structural integrity and understated metallic elegance.
从陶瓷、金属到硅胶与皮革,每一种材质都服务于不同的佩戴体验。表带在商务与运动场景间自由切换,让科技的先锋表达与日常的从容格调自然融合。
From ceramic and metal to silicone and leather, every material is carefully chosen to complement different wearing experiences. Interchangeable strap options transition effortlessly between business and sport, bringing together pioneering technology and the understated sophistication of everyday life.
ASU Watch 不只是智能手表,更是对腕上交互、材质美学与未来生活方式的一次重新想象。
More than a smartwatch, ASU Watch represents a new vision for wrist-worn interaction, material aesthetics, and the future of everyday living.
项目角色:主设计师;贡献度:100%
Project Role: Lead ID&CMF Designer; Personal Contribution:100%