Nokia 515

2013年8月，诺基亚在莫斯科正式发布 Nokia 515。这款 S40 平台手机以全铝机身、精致设计与超长续航为核心卖点，并于同年9月16日起在全球市场发售。

In August 2013, Nokia officially unveiled the Nokia 515 in Moscow. Built on the S40 platform, the phone distinguished itself through its full-aluminum body, refined design, and extended battery life. It went on sale globally on September 16 of the same year.

Nokia 515 是我主导的创新项目 Drive Project 中Low Cost Full Metal（低成本全金属设计）方向的最终落地成果。项目的核心目标，是依托中国成熟的制造资源，将 HTC One 所代表的高端全铝 CNC 后盖工艺成本从约150欧元降至15欧元。我带领团队围绕冲压（Stamping）与挤压（Extrusion）两条技术路线展开探索，并联合供应链与研发团队进行综合评估。最终，冲压铝材（Stamping Aluminum）被确定为最具可行性的方案，单件成本更实现约30元人民币，显著低于项目预设的成本目标，也为 Nokia 515 的立项奠定了基础。

The Nokia 515 was the successful realization of the Low Cost Full Metal initiative within the Drive Project, an innovation program I led. The objective was to leverage China's advanced manufacturing capabilities to reduce the cost of a premium CNC-machined aluminum back cover, exemplified by the HTC One, from approximately €150 to €15. I led the exploration of two manufacturing approaches—stamping and extrusion—and coordinated comprehensive evaluations with the supply chain and R&D teams. Ultimately, stamped aluminum emerged as the most viable solution, achieving a unit cost of approximately RMB 30, significantly outperforming the project's original cost target and laying the foundation for the Nokia 515's development.

Nokia 515 是我职业生涯中最享受、也最能充分发挥设计创造力的项目之一。由于产品面向俄罗斯、中东等市场的高端用户，Premium Design 被确立为项目的首要设计原则。这让我有机会将许多此前构想过、却尚未实现的设计理念付诸实践，包括3D曲面蓝宝石玻璃屏幕、玻璃键盘，以及一体化全金属后盖。这些探索不再停留于概念，而是通过设计、工程与制造的协同，转化为真实的产品体验。

The Nokia 515 was one of the most rewarding projects of my career, giving me the freedom to fully explore my design creativity. Targeting premium customers in markets such as Russia and the Middle East, the project established Premium Design as its foremost priority. This created an opportunity to bring several long-envisioned design concepts into production, including a 3D curved sapphire crystal display, a glass keypad, and a seamless, integrated full-metal back cover. These ideas went beyond conceptual exploration and became tangible product features through close collaboration across design, engineering, and manufacturing.

令我尤为自豪的是，Nokia 515 不仅实现了全金属设计与成本控制之间的突破，也取得了出色的商业回报。据我当时的项目经历与观察，2013至2014年间，它是中国区利润贡献最高的产品之一，贡献利润约占中国区整体利润的一半。这段经历让我深刻体会到：真正有价值的工业设计，不仅要创造卓越的产品体验，更要通过材料、工艺与供应链创新，将设计价值转化为可衡量的商业成果。

What makes me particularly proud is that the Nokia 515 not only broke new ground in balancing full-metal design with cost efficiency, but also delivered outstanding commercial results. Based on my experience and observations at the time, it was one of the most profitable products in Nokia China during 2013 and 2014, contributing approximately half of the region's overall profit. This experience reinforced my belief that truly valuable industrial design goes beyond creating exceptional product experiences; it transforms design value into measurable business outcomes through innovation in materials, manufacturing processes, and supply chain collaboration.

项目角色： 设计负责人（ID Leader）；个人贡献度： 80%

Project Role: Industrial Design Leader; Personal Contribution: 80%